Bude Makes - Logo Design

The creation of the Bude Makes logo with the slogan "Unique Gifts By Local Artists" was a collaborative and thoughtful process aimed at capturing the vibrant and diverse essence of the small shop in Bude, which showcases crafts and artwork by local crafters and artists.

Starting from scratch, the focus was on creating an eye-catching design that encapsulated the lively atmosphere of the shop. The choice of contrasting typefaces played a crucial role, with "Bude" in bold to convey a strong presence, and "Makes" in a handwritten style, adding a touch of handmade and playful charm.

To further enhance the logo, a wave illustration was introduced later in the design process. This wave symbolizes the local crafts created by the seaside, emphasising the uniqueness of the gifts as "handmade by the sea." The wave's illustration suggested a crafty, artisanal feel, contributing to the overall character of the shop.

Colour choices played a pivotal role in the design's success. While there was consideration for more pink colours, reflecting the predominantly female targetting gifts in the shop, it was important to strike a balance with the diverse artwork. Grey was explored but deemed too bland, and the final choice of blue and orange proved to be a winning combination. This colour scheme not only captured the seaside setting of the shop but also conveyed the uniqueness and vibrancy of the gifts and art on display. The inclusion of orange brought a sense of joy to the palette, whilst the use of white and lighter tonnes of grey felt more welcoming.

Ultimately, the logo's positioning of the wave and sun allowed for seamless integration with the slogan, "Unique Gifts By Local Artists," both above and below. This strategic arrangement resulted in a final design that successfully encapsulates the spirit of the shop, its diverse offerings, and the joyous, handmade nature of the local artwork. The Bude Makes logo has become a great success, effectively communicating the shop's identity and inviting customers to explore the array of unique gifts created by talented local artists.