Life is a journey, and for me, it's a path filled with creativity and a love for design. I graduated from university in July, where my passion for creating commercial interiors, especially in the hospitality industry, was ignited. Since then, I've been actively working on honing my skills, building my portfolio, and exploring various creative avenues. One particular avenue that has recently captured my heart is social media marketing.
Discovering My Passion:
Interior design is all about creating captivating and inviting spaces, and my enthusiasm for this art naturally extends to the world of commercial interiors and branded environments. However, my journey takes an exciting twist as I realize the power of social media in showcasing and promoting such designs. It's the perfect marriage of my design skills and a burgeoning interest in the digital world.
Leveraging My University Skills:
The skills I acquired during my university education have played a pivotal role in my journey into social media marketing. In particular, my background in graphic design and proficiency in tools like Photoshop have been immensely valuable. These skills have provided me with a strong foundation in creating visually appealing content, from editing and enhancing photos to designing captivating graphics.
My Educational Decision:
To further nurture this newfound interest, I have enrolled in a social media marketing course offered by Meta. As one of the tech giants in the industry, Meta's courses are known for their depth and quality. My decision to embark on this educational journey is driven by my desire to combine my university-acquired design skills with the latest digital marketing strategies, creating a powerful combination that can make my mark in the industry.
Practical Experience:
What sets me apart is not only my background in design but also my practical experience in handling social media accounts. I am currently working freelance, where I've had the opportunity to set up and manage multiple social media profiles. Additionally, I co-founded a two small businesses with my Mum, called "Scented Souvenirs" and "Melts Infusion," where we craft a variety of candles and wax melts, including our signature cocktail candles. This venture has allowed me to develop a unique understanding of marketing and branding, and my graphic design skills have been invaluable in creating eye-catching promotional materials.
Creative Exploration:
My love for all things creative has found a new outlet in social media marketing. I'm engrossed in crafting visually appealing social media posts. This includes setting up captivating photoshoots, preparing props, and writing engaging posts. My graphic design skills, honed at university, have been instrumental in crafting striking visuals for our social media platforms.
Designing Beyond the Physical:
Beyond creating physical spaces, I'm also dabbling in designing logos and websites. This versatility proves invaluable as I explore the world of digital marketing. Combining my design sensibilities with my burgeoning digital marketing skills allows me to offer a holistic approach to creating a strong brand presence.
Conclusion:
My journey into social media marketing is an exciting one, fueled by my passion for interior design and a deep interest in branded environments. With a solid educational foundation from university and my practical experience, I am confident that I am heading in the right direction. The creative aspects of this field, from designing compelling social media posts to planning effective strategies, resonate deeply with my artistic sensibilities.
As I continue to explore this evolving field, I am excited to see where this newfound passion, combined with my university-acquired graphic design skills, will take me. While I am currently working freelance, my goal is to transition into full-time employment in this dynamic field next year, and I can't wait to see where this journey leads me. My journey is a testament to the seamless blend of traditional design principles and cutting-edge digital marketing strategies, and I'm thrilled to be at the intersection of these two worlds.
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